I just bought a $50 gift card. A local school will get two books donated to them and I will use the card to buy books I would have bought anyway. The cards are purchased using PayPal or your credit card--no need to have an Indigo account. Definitely a neat thing to be able to do--even if you don't have a school near you on the list.
PS: the promotion ends on the 22nd, but the gift cards do not have an expiration date.
Last edited by taming; 09-19-2011 at 10:26 AM.