Originally Posted by stonetools
If what you are saying is true, advertisers would never place ads in magazines (maybe 2 hours reading experience) or in 30 minute TV shows. However, they do.
Yes, they do. But most magazines not only have ads on every page, but they have pages of ads with no text. Sometimes they'll have six pages of ads before the TOC, and three pages of ads after. Articles are repeatedly interrupted by ads - not just in the text, but between pages of the text. It is extremely obtrusive.
So perhaps if books went for *this* model ads could work. But that's a far cry from the ad or two on the KSO that doesn't interfere with the reading experience.