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Old 09-18-2011, 11:53 AM   #26
stonetools
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1. Advertising supported entertainment only works when the end user can't skip the advertising. The demise of television started when home VCRs came on the market, and people could fast forward. Cable, initially without ads, accelerated it. DVRs today continue the destruction of the ad supported TV model.
Its been proven that consumers don't mind targeted ads-for example, the Kindle Special Offers. Anybody who even glances at TV will see that the ad supported TV model is very much alive. Also, too, most people who have TVs don't have DVRs

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Book readers are far too accustomed to no having to put up with ads to start doing so.

Again, depends on the ads.

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he internet has lowered the barriers to entry to the market to the point where a homeless bum could become the next Stephen King, through his local library's computer.
Lots of potential Stephen Kings upload stuff to the Internet every day. Guess what, no new Stephen Kings yet. People won't read crap, even if its ad-free-even if its free.

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. While cloud services have obvious advantages for content sellers, they don't seem to be paying attention to the fact that they are a distinct disadvantage to consumers. Technology cannot make them anywhere near as realiable, overall, as downloading a copy to your own computer/reader/smart phone. And again, with the non-existent barriers to entry to the market, there will always be books available for straight sale/download purchase. The market will gravitate towards that.
Technology didn't stop in 2007, mate. Things have moved on. It doesn't have to get as good as downloading a copy to your own device. Netflix and the various music streaming services show that consumers will settle for less than that, if the price is right.

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4. People who buy books aren't interested in multimedia extravaganzas. We've had multimedia publishing for 15+ years; it's called the World Wide Web. And, about 99.999999% of the time, the more multimedia it is, the more thoroughly it sucks. It is not a replacement for books, and will not kill the market for books.
People who buy books also buy and read other content. They buy magazines, children's books, illustrated books, etc, etc. The shift to tablets is meant to serve those consumers
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If it's a medium people won't tolerate advertising in to begin with, it cannot be personalized enough to make to acceptable.
A medium where SOME people won't tolerate advertising . FTFY.
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