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Old 08-17-2011, 11:09 AM   #11
slm
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Device: Kindle Voyage, Kindle PW1, Kobo Glo HD, Nook Glowlight Plus ...
Just to second the point that return policies boost sales, I will buy from Amazon over other distributors, even though I usually shift the format to epub and read on a different device. The return policy is one of the reasons.

In contract, I despise the Android market, which has a 15 minute return policy.

I've probably returned two books since 2007, both accidents of hitting the buy button when I didn't mean to.

I've surely returned 10 Android market apps because the 15 minute review didn't convince me it did what it said.
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