Originally Posted by applewine
Ok. I may have this figured out. You pay the full price for the PAPER book and then you get a special gift card good only for the purchase of the e-book version (which is not transferable and sellable, so would not be prone to abuse or lower the market rate of the printed book)
That doesn't change the first scenario. You buy the paper book and then you sell the paper book. Amazon can lock down eBooks just fine, but that wouldn't matter if all you were in it for was the eBook.