Thanks for the info..paperclip reset didn't work. Running the battery down, then restarting didn't work. Holding the off button didn't work, holding the off while holding the 1 & 3 button on right side didn't work.
At present, it's still on the 3rd light of "initializing" (won't shut off). I've emailed Woot (where I purchased last week) and I guess I'll see what they say.
Any other suggestions? I'm willing to try anything. Thanks everyone!