When you click on the Sony sign in the right corner of the Pottermore site you will be able to read this text:
Sony's association with J.K. Rowling's Pottermore brings together one of the world's most innovative brands with the most successful book series in history, in a pioneering partnership that will help shape the future of story-telling.
Pottermore is an online reading experience built around the world of Harry Potter, created for a new digital generation of readers who can share and participate in the stories, showcase their Potter-related creativity and discover new information about the world of Harry Potter from the author herself. It will also be the exclusive place to purchase, for the first time, eBooks, as well as digital audio books of the Harry Potter series.
As a leading company in entertainment and electronics including games and digital books, Sony is proud to partner with J.K. Rowling to create this interactive story-telling experience. Sony’s philosophy of “make.believe“ is woven throughout the Pottermore journey, where users are inspired to believe that anything they can imagine, they can make real. Through Pottermore, Sony will be able to reach both current and future generations of Harry Potter fans, and introduce them to products and services beyond their imagination.
SONY - make.believe