I'm not concerned about the record companies: They can actually continue to make money... it just means a change to their old business model, they'll have to evolve, or die.
I think finding a way to get others to accept Bragg's idea of an "artist's bill of rights" would go a long way to making improvements happen. But how, when corporations see musicians as cannon fodder, and consumers are too selfish to care if someone else makes a living off their work? Obviously Bragg doesn't know how to do it, or he would have said something in his meeting with Birch.
So the question becomes: Who will everyone listen to? Who can get the message across? And what, exactly, do they need to say?
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