Not everyone is going to like the Kobo Touch. The OP was "dramatic", as one poster noted.
And some users will be reading books purchased elsewhere or converted from other formats; the Kobo is optimized for kepubs and works well with those and is intended to integrate with a large eco-system based on kepubs, not side-loaded content.
What I like about Kobo is the focus on simplicity and layering on features without getting in the way of "simple". Plus Kobo has an aggressive patch fix / enhancement / upgrade program so that the Kobo you own today is more capable than when you bought it six months ago. Try to get that out of other consumer electronics ... or most competing ereaders.