Originally Posted by Ashjuk
But surely if you are going to the site to get the ebooks you already have an eReader, so I can't see how it is going to persuade people to buy Sony readers.
Most people who are shopping for ebooks will have something to read them on.
Ah, but the Pottermore site is generic. It's an avenue to sell ebooks and audio books but that's not the only thing it offers. People who visit the site for the other content and have never heard of ebooks before may very well end up purchasing a collector's edition ereader containing all seven books.