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Old 06-23-2011, 12:46 PM   #7
Ashjuk
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Posts: 205
Karma: 1129458
Join Date: May 2011
Location: Surrey, UK
Device: Sony PRS 600/650
Quote:
Originally Posted by sononkyo View Post
Of course this will help Sony eReaders. If you have to go to the site to buy the book and you see a Sony eReader right beside it, it's the path of least resistance.

Will this convert Nook or Amazon readers? No, it's not a game-changing strategy and Sony is looking for first time e-reader buyers, not the "trendy" early adopter types who frequent this message board.

It does, however, have the potential to start a trend towards a platform-agnostic e-reader.
But surely if you are going to the site to get the ebooks you already have an eReader, so I can't see how it is going to persuade people to buy Sony readers.

Most people who are shopping for ebooks will have something to read them on.
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