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Old 06-03-2011, 06:48 AM   #11
delphin
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Posts: 434
Karma: 346901
Join Date: Dec 2010
Device: SONY PRS-650
I have seen the video tour previews for both the new Kobo Touch and Nook Touch readers and trust me on this, if Sony doesn't do something, these guys will MURDER THEM.

Not only do both these new eReaders sell for about HALF what the Sony 650 does, but they also both offer WIFI, as well as a host of features that users have been requesting from Sony for years like user selectable fonts, plus more cross-compatible syncable reader apps for Smart Phones, iPads, and Android Tablets.


It would appear that Sony has only a few choices -

a) Lower prices on existing models, and upgrade their software to offer what features that they can.
(obviously Sony can't magically offer WIFI on the 350 or 650 by a software upgrade, but they can easily match features like user selectable fonts)

b) Quickly offer new models with more features at lower more competitive prices.

c) Try to retain their price premium by offering models with unique features not available on their competitors products (color eInk for example).

d) Walk away from the tough American market and sell only to international markets. (unfortunately the Sony Store can't currently legally sell to these markets)

e) Just give up . . .

Last edited by delphin; 06-03-2011 at 07:15 AM.
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