In no other industry do producers actually wait passively to see what products are suggested to them, instead of doing market research to see what people really want to buy. Yet publishers seldom generate book ideas; instead they wait for literary agents to submit proposals. Houses decide which book to publish based on little more than a gut feeling that says, “I think we can make money selling this!”
Yet the books that publishers choose are almost entirely of zero interest to actual book-buyers. After 9/11, there were a ton of books about 9/11, which nobody bought. Same thing with the Iraq War, the rise of Obama, the economic meltdown, and even, inexplicably, the BP oil spill in the Gulf of Mexico. Or the books are rehashed business lessons, religious truths, sports clichés, motivational babble, exercise fads, weight loss techniques, or pandering to the political left or the right. Who wants these books? Almost no one.
I totally agree. I see loads of these types of eBooks bought by libraries and I have no interest in them. So why is it the publishers are picking these sorts of books when the public doesn't want them? It's just asinine. And the problem with a lot of these sorts of books is that by the time they are published, a lot of the information contained within is outdated or just plain incorrect. So please, stop publishing these sorts of books that we (the pubic) do not want or that get made obsolete so fast that we won't buy them.