Originally Posted by amoroso
Indie authors are universally advised to hire someone for cover design instead of doing it themselves. It's as if everything about self publiching can be learned, but not cover design: book design, writing, editing, formatting, marketing, web design, SEO. But not cover design. Even rocket science looks less intimidating and arcane.
I don't think it's something authors can't
learn design, but it's something (like editing) that's best
performed by someone else. I've seen plenty of author-created covers here on mobileread, and some are good, some are just ok, but the overwhelming majority seem to be horrendous. Having an ability to write doesn't mean you have design aesthetic
Whatever you design, just make sure you ask for feedback. External validation is important with book covers, as it's the first thing people see about your book and you want to leave a good impression.