Originally Posted by JSWolf
The technologically more advanced high definition DVD format won.
ePub is the technologically advanced format. You do the math.
BluRay won because it had the best marketing, was used by a popular mass market piece of electronics (PS3), and had the weight of a single large company behind it, while the HD-DVD coalition was fragmented and no single company could put the same level of muscle behind the format.
How familiar does that sound on an eBook level?