Originally Posted by ProfCrash
If it is the case that Amazon is underwriting the costs, and I admit it is pure speculation right now, then it is a move of pure genius. It removes a major obstacle for people who are looking for Kindles, now they can read library books. It comes right when they have announced the $114 Kindle with Ads, which makes the Kindle more afforable for people who would want to use it at the library.
I think Amazon is as good at what they do as Apple is at what they do. Two awesome tech firms.