Originally Posted by Fbone
It would be more reassuring if Kobo could break even in the North American English market (the world's largest) before branching out to Europe. Unless they feel the overseas market will be more profitable.
A Forbes post on the new Kobo funding
says, in fact, that "Kobo is also especially focusing on international markets."
There's got to be something motivating to investors, because, you're right, its current position in the North American market isn't compelling. Besides their international ambitions, perhaps there are new features or models in the pipeline that excited investors. The Forbes piece mentions upcoming real-time and location-based social features.