Seems that the comments are reflecting the same as in Norway, namely the price rather than the visibility and access.
I have been complaining at the Norwegian e-books costing NOK 279,- (~US$ 50,-).
Well, perhaps I shouldn't complain as the Danish e-books have an RRP of DKK 299,- which is about US$ 57,-
So, in my opinion, I actually hope this approach fails badly until the e-book prices come down to a sensible level. As "accepted" in US with $9,99 we Scandinavians would "accept" a price of NOK/DKK/SEK 99,- per e-book. (And probably €9,99 for Finland).