i'll add my 2 cents...
RIM is an awesome company with awesome products. they seem to be really focused on "quality" and "use"... as opposed to "cheap" and "useless". i personally find the later in most companies these days (no wonder our economy is so out of whack: it's built on companies that have no problem building and selling "cheap" and "useless" as long as they can make a buck in the name of capitalism..
RIM has found a way to still make that buck, but by building and selling "quality and usefulness". companies like that are good for the economy, good for the environment, and good for me (and my pocket book).
that being said, i realized today that i'm loyal to RIM now... i took a leap of faith and pre-ordered the BB Playbook - don't let me down, RIM!