Originally Posted by DaleDe
I would say that is always true. I do listen to books while I am driving sometimes and while I walk the dog. However, reading is several times faster unless I am reading out loud. I do not think the quote was very meaningful and was comparing apples to oranges.
I agree with you about the apples and oranges; however, industry statistics treat both as parts of the entire book market. For example they often quote that ebook sales are only X% while audiobook sales are Y%. Both are treated as derivative components of the total book market.