Thread: Random House adopts agency pricing March 1st
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Old 03-01-2011, 09:45 AM   #54
leebase
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Quote:
Originally Posted by tomsem View Post
Maybe they think there's so much momentum behind ebook adoption that they can't hurt themselves by taking control of pricing and undercutting discounters like Amazon and Kobo. That price control is more important than short term profits (at Amazon's expense, when they subsidize $9.99 pricing). They could be right.
They've had a year to watch the market, watch what happened to the other 5 big publishers. So "they could be right" is likely true. If the others were suffering a disaster from their policy, then Random House wouldn't have joined in.

Lee
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