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Old 02-15-2011, 10:40 PM   #4
ldolse
Wizard
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Epub is the open, published standard for ebook formatting, most publishers author in epub, then convert their epubs to mobi. With epub you're more likely to get something closer to the original publisher's intent, and you have control over the conversion to mobi from epub.

The mobi spec is an older spec based on html 3.2 with proprietary, unpublished extensions, epub is based on current standards. If you start with epub you have more options to control/tweak the conversion to mobi, but if you start with mobi some formatting information would have already been lost in many cases.
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