View Single Post
Old 01-16-2008, 11:19 AM   #1
DrMoze
Booknut
DrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with othersDrMoze plays well with others
 
Posts: 848
Karma: 2852
Join Date: Jul 2007
Device: Sony Reader 500/505/300/350
Amtrak advertising - Boston

Had a day trip to Boston yesterday. When I got off the Amtrak in Back Bay station, I was surprised to see the walls along the platform plastered with large ads for the Sony Reader (and not much else!). Most ads had a picture of the Reader upright next to a pile of books, and a varied catchphrase (like "Bring 50 of your favorite books in your carry-on" or something like that!). Plus, there was a huge Reader floor advertisement (seemed to be permanently glued to the floor) about 10 feet square, before the entrance to the subway turnstiles.

I also had someone across the aisle ask me about my Reader and book availability. I told her why I chose the Reader over the Kindle, mentioned general availability of books on various sites, and pointed her to these forums for lots more good info.

Sony appears to be making a major advertising push, at least in certain areas. And the Amtrak business traveler crowd seems to be a good demographic. (Yes, I was using my Reader for much of the NY-Boston trip!)
DrMoze is offline   Reply With Quote