Originally Posted by BookGenie
How helpful is banner advertisement on a popular site?
I am planning to use online banner ad on Publishersweekly for a week as i am providing services to publishing houses and do not know how much it will help me getting me sales.
This probably varies greatly from site to site, and with each site's users. If I were looking to advertise, I'd ask that site to provide info on click-through rates on its ads, for starters. The ad department should have stats on its own advertising. If not, I wouldn't consider that site unless I knew a bunch of people who'd advertised on it successfully.