Bed, Bath, and Beyond just reduced this to $39.99: http://www.bedbathandbeyond.com/prod...p?SKU=17494791
Through today, there is a $20 mail-in rebate: http://www.bedbathandbeyond.com/AllRebatesForm.pdf
And if you go into the store and use a 20% off coupon (as I did), the total cost ends up being $12 + tax. If you don't already have a coupon lying around, you can sign up for their mailing list and they'll email you a coupon: http://app.bedbathandbeyond.com/prefs/pref.cfm
I know this thing hasn't gotten the greatest reviews, but I figured $15 for a spare ereader...well, how could I not?!