When I saw this title I was not thinking of formatting, I was thinking of better Adobe integration. What I mean is for the reader to be authorized mobile device for Adobe Reader. So when I take a electronic book out of the library I can authorize Adobe reader to put the book on the Sony reader. Right now only Palm and PocketPC devices running Adobe software can be authorized devices.
When I first fired up the Sony Reader and I saw that Adobe logo I was sure it would of had the Adobe DRM, but nope.