Quote:
Originally Posted by =X=
The problem with you 10-1 analogy us your missing one key data point. Most people who buy a dedicated reader buy them for the sole intent to read, most people who buy a multipurpose device buy them for a multitude of reasons, mostly for surfing, playing games and the occasional reading. Who do you think is going to buy more books?
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I didn't miss that. I'm asking when the overwhelming number of mutli-function devices will over come the fact that dedicated readers are bough by people intending to read.
The last time Amazon mentioned this, they said that only 20% of their sales are for books read via their apps. But they've had such a big push to get their apps on all the devices....and they have released commercials that advertise only the kindle books (not the kindle) specifically targeted at people reading on phones/tablets....and given the massive amounts of phones/tablets that are being sold....when will we see that change from 20%
Lee