I'm going to make the assumption that books are actually advertised where you live. I can't remember when was the last time somebody advertised a book here by any mass media system.
The only advertisement I did see/hear were posters in bookshops, reviews in various magazines (games in this case, not books), word of mouth and various conventions (which are themselves poorly advertised). In conclusion, advertisement is NOT one of those things publishers put a lot of money in.
I'm afraid that I fail to see how I am hurting the artist more when he is losing a measly 6-8% compared to the publisher's lion's share of 92%.
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