Originally Posted by VanTT
[snip]I don't know if this is an after Christmas deal or what, but I am elated to get the Reader for only $239. Not only that, but the register also printed out a $50 coupon that can be applied at the Borders ebook store for any titles.[snip]
Congratulations on your purchase and also congratulations for finding reading bliss -- I know I have read mine every day since I bought it last March and am dreading the day it might break!
I bet that those price savings are because Borders is hoping for large sales when its partnership with Sony goes live online in January. It's the old hardware/software issue -- make little or nothing on a content-driven piece of hardware and then make lots of money on subsequent purchases of content.
Enjoy it and be certain to pay the mortgage/rent and the utilities each month BEFORE visiting the Borders/Sony web-site!