Ah yes, now I understand, Bob; I'd forgotten about the $350 US price
I think the important thing to stress to a potential buyer is that whether you choose to buy a Sony Reader, a CyBook Gen3, or a Kindle, you really can't
go wrong. We have endless debates here about their pros and cons, but at the end of the day I'm sure that a new user would be happy with any
of them. We are indeed fortunate now to have such a range of excellent machines to choose from!