Ok then, I bought it.
This reader is awesome, page turning is instant, no long loading or weird transistion like Kobo - that was my other choice. Does DRM, connects to ADE and Calibre with ease.
Looks great and easy to use, my mum has the brand new Sony 7" and she likes this better than hers.
I love it, and for AUD$99 its cheaper than the MiGear that I had and looks and works so much better.