It would be possible. Whether that works as one may expect or not, that's a different matter.
First, if the device has no network connectivity, it will obviously be a non-working link. Even for devices with connectivity, it would depend on how the reading software communicates with the internet browsing software (if any), and on any plugins or video support available.
In any case, providing the URL in text (hyperlinked or not) would always allow any user to copy it in a computer and view the video, if interested.