I love my Kindle, but I smell a rat. Amazon will not accept Amazon gift certificates for anything for the Kindle -- they just charge your credit card for the entire amouint, and leave you with the gift certificate balance untouched. The even refuse to allow you to transfer MobiPocket files with DRM" attached, even though MobiPocket is their own subsidary. As much as possible, Kindle.com and Amazon.com represent completely different companies with separate accounting and P&L.
The rat I smell is how could these two really be just one company? As it appears to me, it is two separate companies selling through Amazon like Amazon does for many other separate companies. I believe it is set up that way to enable Amazon to sell it when they have a proven business, and can get the price that they want for it. Else everything I have just pointed out doesn't make any sense at all.
Charles Wilkes, San Jose, Calif.