On some other forums before deciding on an e-reader, I'd say that I wanted to be able to add an SD card, and to borrow library books, and that I didn't care about 3G or wifi or Web access, and I'd get back "Buy a Kindle!" "Kindle is the best!" No matter that it didn't match up at all with what I wanted--the refrain was just "Kindle, Kindle, Kindle!"
And when I decided on a JBL, which no one had ever heard of, I got loads of snarky comments about how I'd settled for a cheap piece of junk--no matter that it DID match up with what I wanted.
I got the same kind of snideness when I bought a Sansa Clip+ instead of the almighty iPod--again, according to the fanboys, I must have compromised on quality for price.