Funny, the advertising here in france about the kindle is close to zero. Though ironically, that's advertising from the fnac for the sony prs-500, that leaded me to buying the cybook gen3
And for many people, the Kindle does offer very real advantages over other readers. Advantages that may not be important to you, but are important to other people.
Though in my case, the kindle brings more trouble that advantages
Can't get books from the French editors, can't get the US title because I'm living in EU.