Originally Posted by astra
I doubt Sony is going to step up the advertising.
Sony Reader is a miniscule part of the corporation. PS, TV, BluRay, video cameras, digital cameras and many others are so much more than the reader that I am surprised they bother to carry on. In 3 years? they will abandon the project altogether. They thought to capture the market with their own ebook shop, it failed miserably. I think it is more like a momentum carries them on for now or maybe because of famous Sony's ego and stubbornness.
It is very sad. I have played with Kindle 3 recently and disliked it a lot. Its hardware proved all my suspicions and worse. I will be very sorry when Sony quits.
It's almost as if Sony is trying to bury their ereaders in the grave. Some very odd decisions on a few fronts. Leaving wireless off it's 650, and it's pricing scheme on it's ereader just makes you go
its too bad, their latest models are fantastic pieces of hardware. Very top notch. Silly North America branch. you would have thought they would have learned their lesson when Apple just came in the front door and kicked Sony out of their own home (the home being the dominate force in the portable music players)