Originally Posted by astra
Amazon is doing an amazing job of advertising. Doesn't matter whether there are ebook readers that might be better, you cannot beat such campaign.
And that advertising is how I found out about the Kindle (and I was not a regular Amazon customer until I got the K3. Once a year, tops). I knew about the Nook only because my friend's coworker was showing hers off, and she mentioned it to me. I had never heard of it until that point. So, I focused my research on comparing Kindle vs. Nook. Until I found this forum (after I had purchased my K3), I didn't know there were *any* other ereaders on the market. I've now seen ads for the Nook, but I have yet to see a single ad for a Sony ereader. If it weren't for this forum, I honestly wouldn't even know it exists. That's poor marketing, in my opinion.