Originally Posted by jasonkchapman
The purpose of the release is obvious: "You should buy one because everyone else already has one. Honest."
"We are selling lots, the brand is strong, we are doing well in this market, we are doing much better than any other brand you might have heard of, we are going to keep selling eBooks for a long time, you don't need to worry that if you buy one it will be abandoned."
When there are competing mutually exclusive formats, buying the most popular can be a rational choice, not just being a sheep.