View Single Post
Old 12-27-2010, 09:28 AM   #1
koland
Grand Sorcerer
koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.koland ought to be getting tired of karma fortunes by now.
 
Posts: 7,824
Karma: 5922610
Join Date: Aug 2008
Location: TN, USA
Device: kindle(1/2/3/dx), nook, nookcolr, Sony, Kobo, epic, iphone, iPad, pc
Free Book (Kindle) - Putting the Public Back in Public Relations

Putting the Public Back in Public Relations, by Deirdre Breakenridge and Brian Solis

Book Description
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations–and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

Last edited by koland; 12-27-2010 at 10:04 AM.
koland is offline   Reply With Quote