Originally Posted by Leaping Gnome
What do you mean by this? Borders has sold the Reader for a long time, at the usual MSRP. Some have also sold physical Sony Connect giftcards.
Borders and Sony are supposed to be expanding Borders' role when they roll out their new online store next month, when the Borders-Amazon contract expires. It seems like the Borders online store is supposed to start selling Sony ebooks, but the details are little fuzzy. I'm not holding my breath for something amazing, but if it means I can download books on my (non-intel) Mac I'll be happy.