just like the Sony 650 I find the 350 an odd recommendation as well. Smaller screen no wireless and more expensive than the wifi versions of the Kindle and nook, in fact the 350 is the same price as the kindle and nook WITH the 3G option and you get less screen, which means more screen changing just to change one page.
also the nook also has Apps across all platforms, computers, phones (iPhone, Android) iPad, Samsung Galaxy S tab etc. not just kindle.
again Sony's pricing strategy just makes me