Just thought i'd let you know i saw Ecoreader in Myer yesterday...
OUCH. This pretty much makes is the most expensive reader on Australian market today!!
Honestly, not worth it.
I know Sony supports non-DRM format. Ok, so the folder structure is lacking, but you can organise your books into collections. Better than nothing.
Unless its possible to find Ecoreader cheaper somewhere.. i dunno. I'd say go for something else.
cheers and Merry Xmas!