Originally Posted by baronrus
Probably because there are more pressing issues for the development team.
althgough I respect that this an issue for some it is a complete non issue for me and I suspect most others. The serif font seems quite readable to me not sure why imbeded fonts would be better. havign said that I dont read newspapers on my kobo only novels so If I read other types of content i might feel differently.
My guess is kobo has intentionally chosen to deliver specific fonts to insure an optimal experience on their eReader. As it's not a "bug" but a concious design choice, I wouldn't hold your breath about it getting "fixed".