Originally Posted by Kali Yuga
I'm not disputing the general claim that a lower price will sell more copies. I'm merely expressing skepticism that she'll sell 5x more based on lowering the price.
I agree, but I also think there is an optimal price that maximizes the publisher/author profit and it is much less than $10.99. It is probably less than $5.49 ($5.49 would almost certainly sell more than 2x $10.99 for an ebook with 4-5 stars).