That's okay Harry, I'm a bit evangelistic about my idea too. It is working for Netflix, Blockbuster, Rahpsody and so on. So failure in one market does not mean the concept won't fly.
It is a paradigm shift. I like owning books myself but I can see the possibility. If I have near-instant whispernet access to the same books (big if), how is it different than owning the e-books?