Does Sony Style have a "price guarantee" policy? I know that after purchase at Future Shop, if I see the same thing for less somewhere else, they will not only match the lower price ... but refund an additional 10% as well.
Perhaps you could check with Sony Style to see if they do the same thing?
However, I got my husband's at full price ... I got mine at $229 [at Walmart] ... and I got this one for my step-daughter at $219. It would have been nice to get all three at the $219 price ... but we've been so pleased with our ereaders that I really don't mind having paid so much more for my husband's.
The covers are WAY too expensive ... but that said, I really like it.