While sitting at the airport lounge in Changi, I met a guy who worked for this company. He showed me a demo of his product. I must admit, it's pretty cool. He said that the company's main customers, are education institute. To be precise, Kindergarten and Primary schools.
But it's not just the "look and feel" of flipping a real book that sells. The company offers all the good stuff multimedia can bring to a story line. So, it the case of a children book, the young reader will be presented with little things that make reading enjoyable. One sample he showed me was a Japanese book, which a boy enters a room, then switch the light on, showing the effect of a dark room to a lighted room. Well, you get the idea.