I am ambivalent about the article. Yes, it appears to be factually accurate. And there's no doubt in my mind that Amazon has the same or fewer *NOVELS* available than one can find at Fictionwise, Mobipocket or Booksonboard. Ditto that the Amazon Kindle prices are a tad higher.
However, I do believe Amazon has the 80,000+ available Kindle titles - just not all of those titles being novels. To those of us who primarily use our ebook readers as a method for enjoying fiction, not finding 80,000+ novels in Kindle format appears to be a 'bait and switch' tactic. However, many people want a dedicated ebook reader *and* non-fiction titles. Here is where the difference is made up; and I can understand why Amazon chose to ensure a large number of non-fiction titles are available. They want to entice the non-fiction reader to the Kindle.
Deceit? To a fiction enthusiast, sure. To a non-fiction newcomer, it's more of a Welcome mat, IMO.