Originally Posted by runciter
Frankly, I don't believe that ($10) to be the true wholesale cost of the product.
I think you mean you don't believe it's the true wholesale value
. That's a big difference.
If Fictionwise wants to sell the Mobipocket-DRM version of book "X", and Mobipocket has set the wholesale price at $10, then that's the true wholesale cost to Fictionwise. Period.
If Amazon contracts with S&S to sell book "Z", and S&S sets the retail price at $20, while giving Amazon a 50% dealer discount, Amazon's true wholesale cost is $10. No amount of discussion about what tools the author used originally will change that. By that time, the average author is completely out of the loop.