Well, after some trial and error, I got a fairly decent user-profile working for the various RSS feeds from Wired.com (their news feeds, not the on-line version of the magazine itself, which would be pretty involved but cool if anyone wants to take that on) using Kovid's excellent web2lrf tools (part of the libprs500 package).
Check out this thread (source code is posted there):
Please try this out and post back any modifications/improvements. It especially needs some help in getting the text a uniform size (some articles use extra small or large fonts).
Thanks and enjoy,